Kings of the Craft
David & Goliath
Episode 5 | 26m 43sVideo has Closed Captions
Take a look at the macros versus micros rivalry in the beer industry.
The classic tale of David and Goliath has been revived in a bottle of beer. Macros versus micros, the big boys and the small guys rivarly- no matter how you say it the idea is the same. Competition for market space and consumers continues as craft beer becomes ever more popular and Goliath continues to stamp his feet. Who will be the champion in the great standoff for the consumer?
Kings of the Craft is a local public television program presented by KPBS
Kings of the Craft
David & Goliath
Episode 5 | 26m 43sVideo has Closed Captions
The classic tale of David and Goliath has been revived in a bottle of beer. Macros versus micros, the big boys and the small guys rivarly- no matter how you say it the idea is the same. Competition for market space and consumers continues as craft beer becomes ever more popular and Goliath continues to stamp his feet. Who will be the champion in the great standoff for the consumer?
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Kings of the Craft is a local public television program presented by KPBS